Food delivery and quick commerceFrom local demand to completed orders.
Delivery demand is local and it is immediate. Swiggy's campaigns had to meet people in the right place at the right time.
- Objective
- Completed orders and repeat purchase
- Audience
- Location, time, category, lifecycle
- Channels
- Performance channels and partners
- Measured on
- Completed orders, in one reporting view
The brief
Orders, then the next order.
Swiggy wanted to turn local demand into completed orders, and to encourage repeat purchase across its services.
Who we were reaching
Location, time and appetite.
Location, time, category intent and lifecycle context matched customers with timely messages: dinner at dinner time, groceries when the cupboard runs low.
How the media ran
Creative for the moment.
We activated across performance channels and partners, with creative tailored to the customer's immediate occasion rather than a single message for every hour of the day.
What we measured
One view of what worked.
Completed orders, repeat behaviour, attribution, media quality and budget decisions sat together in a single reporting view.
The next step is city- and occasion-specific creative, with spend shifting toward the audiences and placements producing verified orders.
In delivery, timing is targeting.
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