Commerce logisticsAccelerating Shiprocket's Mobile User Acquisition Through Affiliate Marketing
Shiprocket wanted its mobile user base to grow faster, and chose partners to carry the load. The work was making an affiliate programme behave like a growth channel.
- Objective
- Faster mobile user acquisition
- Approach
- Affiliate and partner-led distribution
- Funnel focus
- Acquisition volume and mobile growth
The brief
Faster growth on mobile.
Shiprocket's ask was simple to say and hard to do well: bring more users onto the mobile app, and do it faster than the channels already running could.
The approach
Partners as the engine.
We built the push around affiliate marketing and partner-led distribution. Partners reach audiences a brand's own media doesn't, and when they are chosen well they add reach instead of duplicating what the brand already pays for.
Where the work focused
Volume, without losing sight of who it was.
The measure was acquisition volume and mobile user growth. That makes partner choice the whole game: the right partners add users, the wrong ones add rows.
What it delivered
An affiliate programme that moves at pace.
The result was faster mobile acquisition through an affiliate-led programme — a channel Shiprocket could lean on instead of one it had to keep second-guessing.
Partners are reach you rent. Choose them the way you'd choose staff.
More commerce and delivery case studies
Fashion commerce · Mexico
Contextual iOS Acquisition for Fashion Commerce Privalia Mexico
Read the case study
80%Social commerce
Using Machine Learning and Real Time Data to Acquire Female Resellers via UACs
80% · Female resellers
Read the case study
50%Social commerce
Acquiring 50% New Users for DealShare During the Global Pandemic
50% · New users among those acquired
Read the case study