An esports player in a headset competing at a gaming PC

Mobile gaming

Players who stay in the game.

Battlegrounds Mobile India needed players who kept coming back, with quality controls in place from the start.

Objective: Engaged players, sustained play
Audience: Gaming interest, device, lifecycle
Channels: Mobile creative, programmatic, partners
Measured on: Verified acquisition and engagement

A player holding a phone sideways in the middle of a battle royale game

The brief

Engaged players, not passing ones.

BGMI wanted to acquire engaged players and support sustained participation in the game, with quality controls in place.

A packed esports arena lit in pink and purple

Who we were reaching

Built from how people play.

Gaming interest, device context, geography and player lifecycle shaped the audience groups. A returning player and a newcomer need different invitations.

A young player gripping a phone during a mobile game

How the media ran

Player intent meets the game.

Mobile-first creative, programmatic reach and selected partners connected player intent with the game experience itself.

A gaming chair and monitor in a dim room

What we measured

Across the whole player journey.

We evaluated verified acquisition events, meaningful engagement, placement quality and attribution across the player journey.

The opportunity ahead is lining up creative and media with major game moments, new content and re-engagement.

A download is a visit. A player is someone who comes back.

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