Fashion commerce · MexicoContextual iOS Acquisition for Fashion Commerce Privalia Mexico
Privalia sells fashion. In Mexico it needed iOS users who arrived in the right frame of mind to shop.
- Market
- Mexico
- Platform
- iOS
- Objective
- Users for a fashion commerce app
- Approach
- Contextual acquisition
The brief
iOS users for a fashion app.
Privalia Mexico wanted to acquire iOS users for its fashion commerce app — people who would browse, and buy, rather than install and leave.
The approach
Meet people where fashion already is.
We ran contextual iOS acquisition: placing the brand in environments where people were already thinking about style and shopping, so the ad matched the moment instead of interrupting it.
Where the work focused
Relevance as the targeting.
Contextual relevance was the focus. On iOS, with less user-level signal to work with, the context around an ad does much of the work that audience data used to do.
What it delivered
A context-led acquisition programme.
The outcome was a context-led acquisition programme for fashion commerce users in Mexico.
When you can't see the person, read the room they're in.
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