Online poker · CanadaBuilding a Scalable First Time Depositor Acquisition Engine for GG Poker Canada
In real-money gaming, a registration is a maybe. The first deposit is the yes. GG Poker Canada needed acquisition built around that moment.
- Market
- Canada
- Objective
- Scale around first-time depositors
- Approach
- Performance acquisition, optimised for deposits
- Funnel focus
- First-time depositor conversion
The brief
Build around the first deposit.
GG Poker wanted scale in Canada, but not scale of any kind. The number that mattered to them was first-time depositors: players who had moved from curiosity to commitment.
The approach
Optimised toward the deposit, not the download.
We ran performance acquisition steered by deposit activity. Budget flowed to the sources that produced depositing players and away from those that produced sign-ups who never played for money.
Where the work focused
The step from registered to depositing.
First-time depositor conversion was the focus throughout. It is the narrowest point in a poker funnel, and the one that tells you whether a channel is worth keeping.
What it delivered
An engine, not a spike.
The outcome was a scalable first-time depositor acquisition engine for the Canadian market — something that keeps producing depositing players as spend grows, rather than a single good month.
Registrations tell you who's curious. Deposits tell you who's in.
