Social commerceAcquiring 50% New Users for DealShare During the Global Pandemic
The pandemic changed how people shopped, week by week. DealShare set out to reach the people new to it.
- Objective
- New users in pandemic-era conditions
- Approach
- Performance-led new user acquisition
- Funnel focus
- New users within those acquired
The brief
New users, in a changed market.
DealShare wanted to acquire new users during the global pandemic, when shopping habits were shifting week by week.
The approach
Performance-led acquisition.
We ran performance-led new user acquisition, steering spend toward people who were new to the platform rather than paying again for existing customers.
Where the work focused
The share that was genuinely new.
The focus was the share of new users among everyone acquired — the real test of whether a campaign grows a platform or just recycles it.
What it delivered
Growth from people new to DealShare.
The share of new users reached is set out below.
A campaign that re-buys your own customers is a very expensive reminder.
Reported results
- New users among those acquired
- %
- As reported in the campaign material
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