An orange motor scooter parked on a cobbled street

Scooter rental

Reactivating Vogo Users by 30% Through Remarketing

Vogo already had users. Many had stopped riding. The job was bringing them back.

Category: Keyless scooter rental
Objective: Reactivate existing users
Approach: Remarketing and retargeting
Funnel focus: User reactivation

Orange and black scooters parked on the street

The brief

Win back the riders you already have.

Vogo, a keyless scooter rental app, wanted to reactivate users who had ridden before and then gone quiet.

A tree-lined road in Bengaluru with an auto-rickshaw

The approach

Remarketing to people who know the product.

We used remarketing and retargeting to reach lapsed users with a reason to ride again. They already knew how the app worked; the job was reminding them why they'd wanted it.

A rider on a scooter speeding through the city

Where the work focused

Reactivation.

User reactivation was the measure. A returning rider costs far less to win than a new one, and already trusts the service.

Scooters, auto-rickshaws and buses in Indian city traffic

What it delivered

Riders back on the road.

The reactivation reached is set out below.

Your cheapest new customer is an old one.

Reported results

User reactivation through remarketing: %; As reported in the campaign material

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