Insurance marketplaceRebuilding Policy Bazaar's CPR Funnel Into a 90%+ Registration Engine
Policy Bazaar's registration funnel was leaking. We took it apart and rebuilt it.
- Objective
- More registrations completed
- Approach
- Funnel restructuring and registration optimisation
- Funnel focus
- Registration completion
The brief
Get more people through registration.
Policy Bazaar wanted more of the people who started registering to finish. Every abandoned registration was an insurance buyer who had shown intent and then disappeared.
The approach
Rebuild the funnel.
We restructured the CPR funnel and optimised the registration flow itself — the order of the steps, what each one asked for, and where people were dropping away.
Where the work focused
The finish line.
Registration completion was the number that counted. Traffic is wasted if the form it lands on loses people halfway through.
What it delivered
A registration engine.
The registration completion reached is set out below: a funnel that turns intent into registrations instead of leaking it.
You can't buy your way out of a funnel that leaks.
Reported results
- Registration completion
- %+
- As reported in the campaign material
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