Cross-border payments

3x Lower CAC and 5x Growth for Vance with Google Ads

Vance needed to grow faster and pay less for every customer. That is usually a trade-off. Here it was the brief.

Objective: Lower acquisition cost while scaling
Approach: Google Ads performance optimisation
Funnel focus: Acquisition cost and scalable growth

The brief

Cheaper customers, and more of them.

Vance wanted to reduce the cost of acquiring each customer while scaling growth at the same time.

The approach

Google Ads, run for performance.

We ran Google Ads as a performance channel: structure, bidding and creative tuned to the customers Vance actually wanted, with spend moving to what converted.

Where the work focused

Acquisition cost.

The focus was customer acquisition cost and growth that could scale. A lower cost only counts if it survives the extra spend.

What it delivered

Lower cost, faster growth.

The change in acquisition cost and the growth reached are set out below.

The cheapest customer is the one the campaign was built to find.

Reported results

Lower customer acquisition cost: x; As reported in the campaign material
Growth: x; As reported in the campaign material

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