Digital insuranceReaching 5 Lakh App Installs and Booking 550+ Policies for ACKO in 45 Days
ACKO needed installs quickly, and it needed some of them to become policies.
- Objective
- Installs that turn into booked policies
- Approach
- Optimised toward policy bookings
- Funnel focus
- Install volume and policy conversion
01
The brief
Installs and policies.
ACKO wanted app installs at pace, and wanted that demand converted into booked policies — insurance sold, not just apps downloaded.
02
The approach
Optimise for the booking.
We ran performance acquisition optimised toward downstream policy bookings, so the campaign learned from the people who bought cover rather than from installs alone.
03
Where the work focused
Both ends of the funnel.
The focus sat at both ends: install volume at the top, policy conversion at the bottom.
04
What it delivered
Scale and sales in a short window.
The installs and policies booked are set out below.
Downloads are the easy half of insurance.
Reported results
- App installs
- lakh
- In 45 days, as reported in the campaign material
- Policies booked
- +
- In 45 days, as reported in the campaign material
