Fantasy sportsThe Winning Play: Driving Sign Ups and Deposits for MyTeam11
MyTeam11 needed both ends of the funnel moving: people signing up, and people depositing.
- Objective
- Sign-ups and deposits
- Approach
- Performance across registration and payment
- Funnel focus
- Registration to deposit
01
The brief
Sign-ups and deposits, together.
MyTeam11 wanted growth in sign-ups and deposits at once — not a surge of registrations that never paid in.
02
The approach
Optimise for both events.
We ran performance acquisition across registration and payment events, so the campaign learned from the whole path rather than stopping at the first step.
03
Where the work focused
The walk from registering to depositing.
The focus was progression from registration to deposit — the stretch where fantasy apps lose most of the users they've paid for.
04
What it delivered
Growth at both milestones.
The outcome was growth across both sign-up and deposit milestones.
A funnel is only as good as its second step.
