Online casinoDriving Strong Deposits for 888casino in a Competitive Market
Casino is one of the most crowded categories to buy media in. The brief was deposits, not just attention.
- Objective
- More depositing users
- Approach
- Performance acquisition focused on deposits
- Funnel focus
- Deposit conversion
01
The brief
Depositing players in a crowded market.
The casino wanted more depositing users, in a market where every competitor is bidding for the same players.
02
The approach
Everything pointed at the deposit.
We ran performance acquisition focused on deposit activity, judging every source on the players who put money in rather than the ones who only looked around.
03
Where the work focused
Deposit conversion.
The focus was deposit conversion — in casino, the only moment that tells you a channel is worth its cost.
04
What it delivered
Strong deposits under pressure.
The outcome was strong deposit performance despite the competitive pressure.
In a crowded auction, the winner is whoever knows what a player is worth.
