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A cricket ground beneath the mountains
My11Circle logoFantasy sports

Scaling My11Circle User Acquisition with High Quality Sign Ups

A fantasy sports app can buy sign-ups in bulk. My11Circle wanted the kind that go on to play.

Objective
Scale without losing sign-up quality
Approach
Optimised beyond install volume
Funnel focus
High-quality sign-ups
A red cricket ball in the grass
01

The brief

More sign-ups, and good ones.

My11Circle wanted to scale user acquisition while keeping the quality of its sign-ups intact.

A floodlit cricket stadium at dusk
02

The approach

Look past the install.

We ran performance acquisition optimised beyond install volume, so the campaign was rewarded for users who registered properly and not for those who simply downloaded.

A batsman playing a shot on a village cricket pitch
03

Where the work focused

Quality at the sign-up.

High-quality sign-ups were the focus. In fantasy sports, the sign-up is where a casual download becomes a player with a team.

A batsman raising his bat to the crowd
04

What it delivered

Scale, with quality held.

The outcome was scaled user acquisition with quality-led sign-up optimisation.

Volume is easy to buy. Players aren't.

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