Fantasy sports and sports gaming

Sports moments, turned into lasting players.

Sports attention rises and falls with the fixture list. Underdog's campaigns had to catch it, and keep it.

The brief

Eligible fans, real participation.

Underdog wanted to acquire eligible sports audiences and convert their interest into quality participation.

Who we were reaching

Sport, season, event timing, market context and permitted intent signals shaped the campaign groups.

How the media ran

Creative and media were coordinated around major sporting moments, with inventory controls and partner rules applied throughout.

What we measured

Optimisation ran toward verified registration and permitted participation events, backed by attribution and traffic review.

The next step is event-led acquisition and re-engagement that connects short bursts of sports attention with lasting user value.

The match ends. The player shouldn't.