Investing and trading

Ajaib Blue & Alpha Fintech Trading Apps

Ajaib Blue and Ajaib Alpha serve different kinds of investor. Each needed its own route to verified, active users.

The brief

Verified activation, on both apps.

Ajaib wanted to grow verified activation for its mobile investing and trading audiences, across Ajaib Blue and Ajaib Alpha.

Who we were reaching

Local market context, investment intent, experience and product interest built audience groups suited to each app.

How the media ran

Channels, partners and creative were chosen around the agreed business event, with live optimisation on performance signals.

What we measured

We reviewed account journey events, attribution, traffic validation, anomalies and downstream business value.

The next step is localised education and acquisition journeys, scaling the combinations that produce sustained verified activation.

Different investors, different doors. The same standard at each.