An empty highway leading into an Indian city

Investing platform

Choosing the Right Traffic to Improve InCred Money's Affiliate Acquisition Quality

InCred Money's affiliate channel was bringing people in. The question was which of that traffic was worth having.

Objective: Better users from affiliates
Approach: Traffic source selection
Funnel focus: Acquisition quality and partner traffic

The brief

Raise the quality of affiliate users.

InCred Money wanted the users arriving through affiliates to be better — closer to the investors the platform is built for, and less like the drive-by sign-ups affiliate traffic can produce.

The approach

Choose the traffic before paying for it.

The lever was traffic source selection. Instead of accepting whatever the affiliate network delivered, we looked at where each stream of users came from and kept the sources that sent people with real intent.

Where the work focused

Partner traffic, looked at closely.

Acquisition quality and partner traffic were the focus. In an affiliate programme they are the same question asked twice: who is sending these users, and would we pay for them again?

A hand-drawn growth chart on paper with a pen

What it delivered

Fewer, better sources.

The outcome was higher-quality affiliate acquisition through better traffic selection — a partner mix built around the users InCred Money actually wanted.

In affiliate marketing, the traffic you turn down shapes the channel more than the traffic you accept.