Finding the Best User Acquisition Agency for Your App in 2026

What we've done differently is group the agencies by what each one is built for, not by a ranking nobody can check. A games studio, a banking app and a subscription app need different partners. If you'd rather understand the work before choosing who does it, our guide to what an app growth agency should answer for is the place to start.

How we chose these agencies

Every agency here runs paid acquisition or makes ad creative for apps, and says so on its own website. We took the facts from those websites in September 2026: where each is based, the channels it runs, the kinds of apps it works with and the clients it names in public. Nobody paid to be listed, and nobody asked to be.

What you won't find is a ranking by results. We can't see other agencies' campaigns, and a list that claims to know the top user acquisition agency on performance is guessing. So each entry says who the agency suits and what to check before you sign.

The best user acquisition agencies at a glance

Full service app marketing, including app store optimisation

Moburst

Moburst works with apps from offices in New York, San Francisco, Miami, Orlando, Denver, Tel Aviv, London and Sofia. Alongside media buying, it runs app store optimisation, influencer marketing, video production and the screenshots and assets for store pages. Clients it names include Samsung, Reddit, Uber, Calm and Playtika, which covers social, mobility, wellness and games.

Who it suits: a consumer app with a real brand budget that wants one partner for the store page, the creative and the paid media. What to check: who runs your account day to day, and how paid results are reported next to the store work.

Yodel Mobile

Yodel Mobile is based in London and combines app store optimisation, paid acquisition across several channels, and creative. The case studies it shows come from retail (B&Q), delivery (Yodel) and transport (Hoppa).

Who it suits: UK apps, especially in retail and services, that want store visibility and paid growth handled together. What to check: experience in your category, and in any markets beyond the UK you plan to reach.

Paid social across many markets

Admiral Media

Admiral Media is a remote team spread across more than 15 countries, working in 35+ markets, with a presence in cities including San Francisco, London, Berlin, Paris, Singapore and Sydney. It makes ad creative, from video and UGC to ads made with AI, and buys media on Google, Meta, TikTok, Apple Ads, Snapchat and Moloco. It lists app store optimisation and measurement too. Named clients include FreeNow, ShopBack, Omio, Glovo and Cookpad.

Who it suits: apps launching in several countries at once that need creative and paid social moving together. What to check: how creative is adapted for each market, and who reads the results in each one.

Mobile games

AppAgent

AppAgent works only with mobile games, covering user acquisition, app store optimisation, creative, and advice on retention and monetisation. Its client list reads like a who's who of game studios: Supercell, Square Enix, Scopely, Wooga, Metacore and Social Point among them. It lists companies in Prague and the US.

Who it suits: game studios that want a partner fluent in their world, from store art to monetisation. What to check: whether they've grown games in your genre, because a puzzle game and a strategy game buy very different players.

Udonis

Udonis runs user acquisition and creative production for mobile games and apps, with campaigns on Google, TikTok, YouTube and Instagram and dashboards for clients to follow them. It lists offices in Osijek, Croatia, and in Delaware.

Who it suits: game and app publishers that want acquisition and creative from one team. What to check: which channels they'd use for your game beyond the biggest platforms, and how they define a good player.

Fintech, ecommerce and gaming apps judged on payback

Yori Labs (our agency)

This is us, so read it with that in mind. Yori Labs runs user acquisition from New Delhi, New York, Jakarta and Dubai for fintech, ecommerce and gaming apps. We run Meta, TikTok, Snapchat, Google app campaigns, Apple Ads, programmatic and connected TV, and affiliates, and add app store optimisation, creator ads and retargeting when an app needs them.

What sets the work apart is what it's judged on: the first event that earns money, like a funded account, a first order or a first deposit, and how soon the spend comes back. For RockWallet, a crypto wallet, that meant judging every source on activation rather than installs. For Zupee, a skill gaming app, it meant optimising acquisition continuously so it got better as it scaled. For DealShare, half of the users acquired were new to the platform.

RockWallet case study

Mobile Acquisition and Crypto User Activation at RockWallet

Read the case study

Zupee case study

Smart Optimization for Zupee User Acquisition

Read the case study

50%

DealShare case study

Acquiring 50% New Users for DealShare During the Global Pandemic

50% · New users among those acquired

Read the case study

Who it suits: apps in India, Indonesia, the UAE and the US where a user only counts once they pay. What to check: the same things we'd tell you to check anywhere, listed further down.

Large brands across Asia and the Middle East

M+C Saatchi Performance

M+C Saatchi Performance has 13 offices, including Delhi, Mumbai, Bangalore, Jakarta, Dubai, Singapore, London and New York. For apps it offers app marketing and app store optimisation, with paid search and social, programmatic, influencers, streaming platforms and affiliates, plus a creative studio of its own. It lists fintech, ecommerce, gaming, entertainment and travel as focus areas, and names clients such as Amazon, Grab, Canva and Rakuten Rewards.

Who it suits: large brands that want one network across many Asian and Middle Eastern markets. What to check: which office would run your account, and the smallest budget they take on.

Creative testing

Rocketship HQ

Rocketship HQ is based in New York, with an office in Tallinn, Estonia. It runs mobile user acquisition on Meta, TikTok, Google and more than ten other channels, built around testing creative quickly: thousands of concepts a year, by its own account. It works across gaming, health and wellness, fintech, marketplaces and subscription apps.

Who it suits: apps where creative is the bottleneck and the budget is big enough to test many ideas. What to check: how quickly a winning idea becomes new variations, and who decides when an ad has worn out.

Apptamin

Apptamin makes video: ads for user acquisition, preview videos for app stores, and explainers. It's based in Montpellier, France, with people in Hong Kong and New York, and shows work for brands such as Coinbase, Intuit, Etsy, Zynga and Rovio. It makes the ads rather than buying the media, so you'd pair it with your own team or another agency.

Who it suits: teams that run their own media and need a steady supply of video ads. What to check: how briefs, rounds of changes and delivery times work.

Growth led by creators and UGC

inBeat

inBeat is based in Montreal, with an office in New York. It builds campaigns around creators and user generated content, then runs them as paid media on Meta, TikTok, Snapchat and Google. It names brands such as Bumble, HelloFresh, Airbnb and Pinterest, and works with apps, consumer brands and finance companies.

Who it suits: consumer apps whose product shows best in a real person's hands. What to check: who owns the rights to the creator content, and for how long you can run it as ads.

When retention matters as much as acquisition

Phiture

Phiture works from Berlin, New York, London and Barcelona across app store optimisation, performance marketing, retention and CRM, creative, and data. Clients it names include Spotify, Headspace, Kayak, Skyscanner and NordVPN.

Who it suits: subscription and consumer apps where keeping users is as big a problem as finding them. What to check: whether paid acquisition is a core service for them or an addition to the retention work.

How to choose the best user acquisition agency for your app

A list narrows the field. The choice itself comes down to four things.

Judge them on payback, not installs

Ask every agency what it will be judged on. If the answer is installs, clicks or cost per install, keep looking: installs are easy to buy and easy to fake. The right answer is the event that earns you money, and how long the spend takes to come back. A good agency asks you for both before it quotes.

Ask who owns the ad accounts and the data

The ad accounts, the attribution setup and the audience data should be yours, with the agency given access. If an agency runs everything in its own accounts, you lose the history the day you leave, and that history is what the platforms' algorithms learn from.

Ask how they keep fake installs out

Fraud in app marketing is quiet: installs from devices nobody holds, clicks fired to steal credit, sign ups that never come back. Ask what a traffic source has to pass before it gets more budget, and how quickly a bad one is cut. "Our attribution partner handles it" isn't an answer.

On iOS, also ask how they read results under Apple's privacy rules, where campaigns are measured through AdAttributionKit rather than person by person.

Match their strongest channel to your app

Every agency has a channel it's best at, whatever the website says. A games specialist lives in ad networks and video. A creator shop lives on TikTok. A fintech app needs someone who knows the identity checks that sit between the install and the first deposit. Ask for work in your category, on the channel you expect to scale.

What user acquisition agencies charge

Agencies usually charge in one of three ways. A percentage of ad spend rises and falls with the work. A flat monthly retainer is predictable, but has no link to how much the agency moves. A price per install or per action sounds safe, yet it pays the agency for volume, which is exactly how low quality traffic gets bought.

Here's how ours works, told the way the first three months go. Campaigns start at a media budget of $10,000 a month, because below that the platforms never see enough of your paying event to learn from. The first weeks are for learning, the second month cuts what doesn't work, and by the end of the third you know which channels pay back. That's why the first term is 90 days, then month to month.

Our fee is a share of media spend, shown on its own line of every invoice:

• 15% of monthly media spend up to $50,000
• 12% from $50,000 to $150,000
• 10% above $150,000

Media is billed at cost. It's the same pricing we publish for programmatic advertising, whichever channels your app needs.

Six questions to ask before you sign

• What event will you be judged on, and what payback window are you working to?
• Whose accounts will the campaigns run in, and who keeps the data if we part ways?
• What does a traffic source have to pass before it gets more budget?
• Who works on our account each week, and how senior are they?
• How do you read iOS results under Apple's privacy rules?
• What will the first 90 days look like, and what will we know at the end of them?

The best user acquisition agency for your app is the one that answers all six plainly, in your category, on the channel you need. If you want a longer list to start from, the Business of Apps directory covers many more.